DEUTSCHE BANK NEW@DB
Deutsche Bank is a large and complex organisation and the gap between a new recruit receiving a job offer and starting work can be anything between two weeks and three months across geographies.
Deutsche Bank, realising communications during this first step into work were crucial in onboarding new staff, commissioned agencydigital to develop a suite of technology products, to make the process as engaging as possible for new hires.
In a first for the banking industry, last year Deutsche Bank (DB) launched its @DB app, which can be downloaded for free by new post-offer recruits, from the iTunes Store and Google Play Store.
The app has been designed to give new starts an idea of what it is like to work at DB.
It features clear navigation, making it easier to use for a non-technical audience, a welcome video, an RSS news feed, checklist to help recruits get set for their first day, an office location finder, a direct link to social networking sites, biographies of senior managers, podcasts and a feedback function.